The Top 5 Reasons You Should Be Blogging For Business.
If you are not blogging for business regularly, you should be. Blogging is one of the most effective ways to grow your customer base and increase sales. Here are the top five reasons you should be blogging for business.
1. Establish your brand.
Blogging is a great way to let people know what you do, what you have to offer and most importantly what you can personally do for or offer to them. A good blog establishes your brand, tells potential customers why they need your goods or services and engages your target audience, which brings me to the next reason you should be blogging for business.
2. Find your target audience.
By analyzing who is reading your blog and then going to your website to make a purchase or schedule an appointment you gain valuable insight into who your target audience is. Which blog posts inspired the most click throughs to your website? Which posts were the most widely read and by who? This valuable information helps you reach the people who want what you have to offer, which brings me to my third reason you should be blogging for business.
3. Establish yourself as an authority in the industry.
Your blog is the perfect place to let your customers and potential new clients know why you are the business they need. You can establish yourself as an authority in your field and tell them how your goods or services will solve a problem for them, provide something essential they need or make them aware of something you have to offer that can be useful to them. That could be something a partner business has to offer and is another reason you should be blogging for business.
4.Help others to help yourself.
By bringing attention to partner businesses you can widen your audience and bring in new customers. For example; if you own a landscaping material company, you might want to partner with a landscaper who will use your goods to design a new backyard. You tell everyone on your email list who uses your rocks and fill dirt to transform backyards into outdoor havens. In return the landscaper recommends your rocks and dirt to its customers. This will help you broaden your client base to bring in new business, which brings me to fifth reason you should be blogging for business.
5.SEO and search engine rankings.
Every blog will help your search engine rankings climb, thus making them more visible to potential new customers. Old content slips back from the first page of a search and people rarely look beyond the second page of listings. Make sure your blog contains the key words that people will most likely be searching for like, “best rocks for a flower bed, or “what do you need to build a strong retaining wall,” etc.
Hiring someone to create your blogs for you is a good investment. It saves you time. It saves you the headache of struggling to write when you are not a writer. It ensures quality SEO content for higher ranking in search engines like Google and Safari to make you more visible to new customers looking for what you have to offer. A good blogger can also write content that can be repurposed into a company newsletter and social media posts.
What? Now I have to create a newsletter and do social media too!? Yes, but that’s another blog.